Wendy’s to Close Hundreds of Fast Food Outlets Globally
Wendy’s has announced plans to close 200 to 350 underperforming restaurants globally over the next few years as rising living costs and inflation impact consumer spending on dining out. The closures, which represent a “mid single-digit percentage” of the chain’s 6,000 outlets, aim to boost profitability at remaining locations. Despite efforts to emphasize affordability with offerings like the $5 Biggie Bag meal deal, Wendy’s has faced financial challenges, including a drop in net income and stock performance. The decision reflects broader economic trends, with many households prioritizing mindful spending and healthier food choices. In Malta, where the Mediterranean diet is renowned for its health benefits, this shift underscores the importance of exploring nutritious, locally sourced meals. Malta’s growing food scene offers alternatives that balance affordability and quality, from plant-based dishes to fresh seafood. Preparing meals at home using seasonal produce from local markets also provides a cost-effective way to maintain a healthy lifestyle. As global food trends evolve, both consumers and restaurants are
Wendy’s Announces Closure of Hundreds of Restaurants Amid Changing Consumer Habits
In a move that reflects shifting consumer behavior and financial challenges, fast food giant Wendy’s is set to close hundreds of its restaurants globally, citing financial struggles among its customer base. Interim CEO Ken Cook revealed during an earnings call that the chain plans to shut a “mid single-digit percentage” of its 6,000 outlets, equating to around 200 to 350 closures. While specific locations have not been announced, the closures are expected to begin later this year and continue into 2026.
The decision comes as Wendy’s grapples with a changing economic landscape, where rising living costs have led many consumers to cut back on dining out, particularly at fast food establishments. These closures, Cook explained, will focus on underperforming locations, with the goal of boosting sales and profitability at neighboring outlets.
This isn’t the first time Wendy’s has made such a move. Last year, the company closed 140 underperforming restaurants but simultaneously announced plans to open new outlets in more strategic locations. Despite these efforts, the company has faced mounting challenges, with shares dropping 2.6% on Friday and overall stock performance declining by 46% this year.
Wendy’s still reported a net income of $44.3 million for the latest quarter, though this was a drop from $50.2 million during the same period last year. Cook acknowledged the financial strain many of the chain’s customers are facing, particularly those from lower-income households. He noted that this pressure has been evident throughout the year and is expected to persist into the coming months.
However, Wendy’s continues to emphasize affordability, with value-driven offerings like the popular Biggie Bag meal deal — a Junior Bacon Cheeseburger made with 100% fresh, never frozen North American beef, a four-piece chicken nugget, fries, and a drink for just $5.
The announcement about the closures comes amid wider economic challenges, as inflation and the rising cost of living put a strain on households across the globe. In the US, for example, the Consumer Price Index rose by 0.3% in September, with an annual inflation rate of 3%, still above the Federal Reserve’s target of 2%. These trends are echoed in many parts of the world, including Malta, where rising food prices and household expenses have prompted many to rethink their dining habits.
For Maltese residents, this news serves as a timely reminder of the importance of making mindful choices when it comes to food, both for financial and health reasons. While fast food may offer convenience and affordability, it’s worth considering alternative options that align with a healthier lifestyle. Malta’s burgeoning food scene offers a wealth of opportunities to explore nutritious, locally sourced meals that not only support physical well-being but also contribute to the island’s sustainability goals.
For those trying to balance a healthy lifestyle with a tight budget, there are many ways to enjoy dining out or at home without compromising on quality or nutrition. Restaurants across Malta are increasingly catering to health-conscious diners, offering everything from plant-based dishes to fresh seafood and Mediterranean-inspired meals rich in nutrients. Additionally, preparing simple, wholesome meals at home using fresh, seasonal produce from local markets can be an economical and nourishing alternative.
As global food trends evolve, it’s clear that both consumers and restaurants must adapt. For businesses like Wendy’s, this may mean rethinking strategies to meet new demands. For consumers, it’s an opportunity to reassess dining habits and prioritize health and sustainability. While the closure of hundreds of Wendy’s locations may seem like a setback, it also marks a shift in how people value food — not just as a source of sustenance but as a cornerstone of overall well-being.
In Malta, where the Mediterranean diet is celebrated as one of the healthiest in the world, this shift presents a chance to embrace the island’s culinary heritage and focus on food choices that promote longevity, vitality, and a sense of community. The message is clear: whether dining out or cooking at home, making thoughtful choices about food is an investment in a healthier, more sustainable future.