How Jess’s Rule Inspires Healthier Living in Malta

September 22, 2025 at 09:30 PM
The Independent

"Jess’s Rule," a new initiative aimed at preventing avoidable deaths through earlier medical diagnoses, is being implemented across GP surgeries in England. Inspired by the tragic story of Jessica Brady, who passed away at 27 due to a late cancer diagnosis, the rule encourages GPs to reevaluate cases after three or more appointments without a clear diagnosis or improvement. This approach emphasizes vigilance, second opinions, and proactive healthcare measures. While specific to the UK, the initiative offers valuable lessons for Malta, where health-conscious dining and the Mediterranean lifestyle are celebrated. It highlights the importance of listening to our bodies, seeking timely medical advice, and making informed choices about nutrition and wellness. By combining early detection efforts with Malta’s rich culinary heritage—focused on fresh, locally sourced, and nutrient-dense foods—residents can foster a holistic approach to long-term health and well-being.

“Jess’s Rule”: A Lifesaving Initiative with Lessons for Health and Wellness in Malta

In the pursuit of a healthier lifestyle, timely medical intervention is as crucial as the choices we make in our kitchens and restaurants. A groundbreaking initiative, known as "Jess’s Rule," is being rolled out across GP surgeries in England to ensure earlier diagnoses of potentially life-threatening illnesses. While this initiative is specific to England, it holds valuable lessons for anyone passionate about health and well-being, including those of us in Malta who are working towards a healthier, longer life through food, fitness, and proactive healthcare.

Named after Jessica Brady, a 27-year-old Airbus engineer who tragically passed away in 2020, Jess’s Rule is designed to prevent avoidable deaths by encouraging GPs to adopt a “three strikes and rethink” approach. Jessica had reached out to her GP surgery around 20 times over six months with persistent symptoms like abdominal pain, weight loss, and coughing. Unfortunately, her symptoms were misdiagnosed multiple times, partly due to Covid restrictions limiting in-person consultations. Jessica was only diagnosed with advanced cancer after her mother paid for a private consultation, but by then, it was too late. She passed away just three weeks later.

Under Jess’s Rule, GPs will now reevaluate cases where patients have had three or more appointments without a substantial diagnosis or improvement in symptoms. Doctors will be encouraged to seek second opinions, conduct face-to-face physical examinations, request additional tests, or refer patients to specialists when necessary. While this initiative is a step forward for patient safety in the UK, it sparks important conversations about how we approach our health everywhere, including here in Malta.

Health, Wellness, and Proactive Choices in Malta

For those of us living in Malta, Jess’s Rule is a powerful reminder of the importance of advocating for our own health. As we strive to embrace a Mediterranean lifestyle rich in nutritious food, regular exercise, and community connection, it’s equally important to prioritize our medical well-being. Just as we choose to dine at restaurants offering balanced, wholesome meals or cook with fresh, local produce, we must also make informed decisions about our healthcare.

The synergy between food and health is particularly relevant. Malta’s culinary scene offers an abundance of opportunities to support wellness. From antioxidant-rich local olive oil to fresh seafood packed with omega-3s, our diet is a cornerstone of disease prevention. However, nutrition is only one piece of the puzzle. Just as Jess’s Rule highlights the need for vigilance in diagnosing illnesses like cancer, it also underscores how crucial it is to listen to our bodies and seek medical advice when something feels off.

The Role of GPs and Restaurants in Health

Jess’s Rule has been developed in partnership with the Royal College of GPs (RCGP) and NHS England, with the aim of formalizing best practices in diagnosing complex cases. Importantly, it’s not just about catching illnesses like cancer earlier—it’s about fostering a culture of trust and attentiveness between doctors and patients. Here in Malta, where our healthcare system is highly regarded, we can take inspiration from this initiative to ensure that both patients and practitioners are empowered to prioritize long-term health.

Interestingly, the same principles of attentiveness and care apply to how we approach food. Malta’s growing number of health-conscious restaurants and cafés offer a parallel lesson: quality matters. Whether it’s a chef crafting a balanced meal with locally sourced ingredients or a GP thoroughly investigating symptoms, attention to detail can make all the difference.

Lessons for Longevity and Wellness

Jess’s Rule is also a poignant reminder of how health advocacy can lead to systemic change. Jessica’s mother, Andrea Brady, has campaigned tirelessly to bring this initiative to life. In her words: “It has taken nearly five years to bring about Jess’s Rule. I would like to dedicate this initiative to all the young people who have been diagnosed too late.”

While this initiative focuses on the UK, its relevance extends globally. In Malta, where the Mediterranean diet and lifestyle are often celebrated for promoting longevity, we can complement these benefits by prioritizing early detection and proactive healthcare. A recent report from the Nuffield Trust and the Health Foundation found that younger patients, particularly those aged 16 to 24, often require multiple interactions with GPs before receiving a diagnosis for serious illnesses like cancer. This highlights the importance of persistence—not just in seeking medical care but also in maintaining a consistent, health-focused lifestyle.

Proactive Steps for Maltese Readers

For food lovers in Malta, small lifestyle adjustments can have a big impact on overall wellness:

  • Opt for nutrient-dense meals: Whether dining out or cooking at home, focus on dishes rich in vegetables, lean proteins, and whole grains. Restaurants offering seasonal, locally sourced menus often provide the best options.
  • Stay active: Combine Malta’s stunning natural landscape with physical activity, such as hiking, swimming, or even a walk through the vibrant streets of Valletta.
  • Listen to your body: Just as you’d notice if a dish tastes off, pay attention to changes in your health. If something doesn’t feel right, don’t hesitate to seek medical advice.

Jess’s Rule is a testament to the importance of persistence, both in healthcare and in life. By advocating for ourselves, choosing nourishing foods, and seeking balance in all areas, we can cultivate a lifestyle that supports not only physical health but mental and emotional well-being.

As Malta continues to embrace its rich culinary heritage and a growing focus on wellness, let’s remember that the path to health is a holistic one—combining the best of what we eat, how we move, and how we care for ourselves.