Are Fitness Trackers Impacting Malta’s Foodie Lifestyle?

October 22, 2025 at 07:57 AM
The Independent

A recent study from University College London and Loughborough University highlights the psychological downsides of fitness trackers and calorie-counting apps, revealing that many users experience feelings of shame, irritation, and disappointment when failing to meet rigid goals. The study, published in the *British Journal of Health Psychology*, critiques these tools for their narrow focus on metrics like calorie counting, which often ignore individual lifestyles and emotional connections to food. In Malta, where the Mediterranean diet and a vibrant dining culture celebrate fresh, wholesome ingredients, this rigid approach feels particularly out of sync. Researchers advocate for a more holistic approach to health tracking that prioritizes overall wellbeing and intrinsic motivation, such as enjoying nutritious meals and staying active through joyful activities. For Malta’s residents and visitors, the study serves as a reminder to embrace balance and self-kindness in the pursuit of wellness, reflecting the island’s rich culinary traditions and natural beauty.

Are Fitness Trackers Doing More Harm Than Good? A Study Explores the Hidden Downsides

In the quest for a healthier and happier lifestyle, many of us turn to fitness trackers and calorie-counting apps to keep ourselves on track. These tools, often marketed as essential companions for achieving fitness goals, have become increasingly popular in Malta, where the focus on health and wellness is growing alongside the island’s vibrant food and dining culture. However, a recent study from University College London (UCL) and Loughborough University reveals that these devices may have a significant psychological downside, leaving many users feeling discouraged and even ashamed.

The researchers employed artificial intelligence (AI) to analyse more than 58,000 social media posts discussing the five most profitable fitness apps. Of these, 13,799 posts expressed negative sentiments, highlighting a troubling trend: users often experience feelings of “shame” when they fail to meet their set goals, “irritation” from constant notifications, and “disappointment” when they fall short of the app’s expectations.

For instance, one user shared their frustration, explaining that the app’s rigid calorie calculations led them to believe they needed to consume a shocking -700 calories per day to achieve their desired weight. Such unrealistic targets, often generated by algorithms, fail to account for the complexity of individual lifestyles, making it difficult for users to sustain their motivation or achieve long-term success.

A Rigid Approach in a World of Balance

Here in Malta, where we take pride in our Mediterranean diet and the joy of sharing meals with family and friends, this rigid approach to health and wellness feels even more out of sync. Our cuisine is naturally packed with fresh, wholesome ingredients like locally sourced fish, olive oil, and seasonal vegetables, which are staples of a balanced diet. However, fitness apps often reduce food to mere numbers, stripping away the cultural and emotional connections we have with what we eat.

The study, published in the British Journal of Health Psychology, warns that these apps’ narrow focus on calorie counting and weight loss often ignores the messiness of real life and the individuality of each user. The researchers argue for a more holistic approach to health tracking, one that prioritizes overall wellbeing and intrinsic motivation—such as finding satisfaction in staying active or enjoying nutritious meals—rather than focusing solely on metrics.

The Emotional Toll of Technology

Dr. Paulina Bondaronek, senior author of the study, notes that these apps can inadvertently harm users’ mental health. “In these posts, we found a lot of blame and shame, with people feeling they were not doing as well as they should be,” she says. This emotional toll can lead to demotivation, with some users giving up on their goals altogether.

Dr. Lucy Porter, co-author of the study, adds that shame and self-criticism are unlikely to inspire long-term behavioural changes. Instead, she suggests that fitness apps should be redesigned to foster positive emotions and empower users to make sustainable, healthy choices.

As the study points out, social media platforms provide a treasure trove of data that can help researchers understand the broader impact of these apps. While the negative effects are clear, it’s important to acknowledge that fitness trackers also have their benefits. For many, they serve as a motivational tool, offering structure and accountability. The challenge lies in striking a balance between encouraging healthy habits and avoiding the pitfalls of guilt and shame.

A Kinder, More Enjoyable Path to Wellness

For those of us in Malta striving to maintain a healthy lifestyle, this study serves as a reminder to take a more compassionate approach to health and fitness. Instead of obsessing over rigid numbers, why not focus on the joy of movement and the pleasure of nourishing meals? With our island’s abundance of fresh produce, seafood, and traditional recipes, there’s no shortage of delicious ways to stay healthy.

Imagine starting your day with a refreshing smoothie made from sun-ripened Maltese strawberries or enjoying a leisurely lunch of grilled lampuki paired with a vibrant salad of rocket, tomatoes, and capers. Even a simple walk along the scenic Dingli Cliffs or a swim at Golden Bay can be a joyful way to stay active without the pressure of hitting a specific number on a screen.

Rethinking the Role of Fitness Apps

As the researchers suggest, fitness apps should evolve to reflect the dynamic realities of our lives. By incorporating features that celebrate small victories, promote self-kindness, and encourage users to embrace sustainable habits, these tools can better support their users’ physical and mental wellbeing.

For those who enjoy dining out in Malta, consider choosing restaurants that prioritize fresh, local ingredients and offer healthy options. Many eateries across the island, from the bustling markets of Marsaxlokk to the charming streets of Valletta, are embracing this trend, making it easier than ever to enjoy meals that are both delicious and nutritious.

Ultimately, the key takeaway from this study is that health is not about perfection—it’s about balance. Whether you’re tracking your steps, exploring Malta’s culinary scene, or simply taking time to savour the beauty of a Mediterranean sunset, remember to be kind to yourself. After all, the journey to wellness is as much about enjoying life as it is about achieving goals.